Online video accounts for half of all web traffic. Everyone is watching video online, and studies show that people retain information better when they watch a video compared to reading.
One of the most powerful uses of video is to use it to introduce yourself to prospective patients.
Think about your website from the perspective of a patient. They’re visiting your website because they’ve seen a post on a friend’s Facebook page or they’ve found you from searching Google. They have a dental problem, and they’re thinking, “Let’s see what this dentist has to say.”
Now, on most dental sites, the patient is going to find some text or (if they’re lucky) a picture, and some general information about their problem.
What’s much more effective is if you can introduce yourself and show the patient how you can help them with their problem.
The best way to do this is to shoot videos of yourself talking about different dental issues, and then having a video on each page related to that topic. By doing this, you’re showing the patient that you’re knowledgeable and approachable. The patient feels like they know you even before they visit your office.
At the very least, you should have one video of yourself and/or your staff on the home page, just to welcome site visitors.
Most doctors don’t have the time to make dozens of videos for their site, and that’s why we provide our library of dental videos that our clients get to use on their Waxwing site.
For dentists who want to do custom videos, you can find a production company in your city and then we can help you optimize the videos and get them on your website to boost conversion. If you’re in the Pacific Northwest, our video team can actually travel to your office and shoot the videos for you!
Get more information about dental websites with our Beginner’s Guide to Dental Marketing.