A dental blog can be a powerful tool for your practice, for a few reasons.
First, a blog is the quickest way to add fresh material to your website. This is very important, because of the things that Google looks at when ranking a site is how often it is updated. If you set up your dental website and then never add anything to it, Google’s going to consider it stale or irrelevant, and it’s going to rank your site lower than one that’s updated regularly.
Second, blog posts are added to the search results very quickly. On our dental marketing blog, we’ve seen posts show up on the first page of Google literally in minutes. Again, Google wants to provide relevant, fresh content so make sure you provide it!
Third, blog posts are a great way to have a regular supply of content to share on your social media accounts. More and more of your patients are using social media, so it’s important to be active there. Plus, you can connect your blog to Facebook so that your new blog posts get updated automatically.
Fourth, you can gain a very strong position in the search rankings if you build a dental blog carefully targeted to your community. By focusing on your local area, you can get people to follow you and start a conversation with patients. It’s a great place to answer questions and show your expertise.
We have a number of blogging options for our dental clients. All of our Waxwing sites include a free blogging tool that’s ready for you to start posting. In addition, for busy dentists, we offer our Custom Dental Blogging Service where we write custom posts for you on whatever topics your desire.
See more of our Beginner’s Guide to Dental Websites and Marketing